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student recruitment Tag

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Blog, Higher Education
July 20, 2020

[vc_row][vc_column][vc_column_text]All universities and higher education institutes have a lead nurturing strategy in place. Everyone realizes that having more leads does not necessarily result in higher enrolments. What is important then is to generate good quality leads, and to nurture those leads effectively. Strategies that empower personalization at scale and relevant, timely communication, i.e. saying the right things at the right time to the right audience, are crucial to a university’s success. In this blog post, we have attempted to collate a few best practices that we have picked up from our interactions with universities and institutes from across the globe, and from our interactions with students who are looking at studying overseas. As marketeers we acknowledge that each prospect has different needs, and hence...

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Blog, Higher Education
July 1, 2020

Students look for a lot of information when they want to enroll in a university. Lack of appropriate information or the wrong message, can impact a student’s decision to apply. It is important for universities to communicate the right message, at the right time, to the right audience. The use of ‘Student Personas’ streamlines the communication process for universities and helps them to plan their messaging themes and choose their communication channels. A student persona is a fictional representation of an ideal student. Each persona represents specific backgrounds, interests, motivations and goals. ‘Student Personas’ can help universities and higher education institutes to tailor their marketing campaigns and devise effective student recruitment initiatives. Let’s understand how to develop a Student Persona and why is it...

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