How to develop & leverage STUDENT PERSONAS?
Students look for a lot of information when they want to enroll in a university. Lack of appropriate information or the wrong message, can impact a student’s decision to apply. It is important for universities to communicate the right message, at the right time, to the right audience. The use of ‘Student Personas’ streamlines the communication process for universities and helps them to plan their messaging themes and choose their communication channels. A student persona is a fictional representation of an ideal student. Each persona represents specific backgrounds, interests, motivations and goals. ‘Student Personas’ can help universities and higher education institutes to tailor their marketing campaigns and devise effective student recruitment initiatives. Let’s understand how to develop a Student Persona and why is it...