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Blog, Higher Education, Hospitality Careers, Hospitality Trends, Hotel Management
June 9, 2021

[vc_row][vc_column][vc_column_text] Career opportunities in the field of the hospitality and culinary industry are truly limitless. There are various sectors within the industry that one can choose from. Aspirants can choose specializations in Hotel & Resort Management, Travel & Tourism, Culinary Arts, Baking & Pastry, Event Management, Food & Beverage, and more. In this video, we cover the myriad careers opportunities you can explore in the global hospitality industry. Take a look at the various career opportunities in: Hotel & Resort Management Travel & Tourism Culinary Arts Baking & Pastry Restaurant Management Event Management Luxury Brand Management Wine & Spirit Management Hospitality Strategy & Leadership Hospitality Finance & Real Estate Hotel Development To know all about the careers in the field of Hospitality...

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Blog, Higher Education
July 20, 2020

[vc_row][vc_column][vc_column_text]All universities and higher education institutes have a lead nurturing strategy in place. Everyone realizes that having more leads does not necessarily result in higher enrolments. What is important then is to generate good quality leads, and to nurture those leads effectively. Strategies that empower personalization at scale and relevant, timely communication, i.e. saying the right things at the right time to the right audience, are crucial to a university’s success. In this blog post, we have attempted to collate a few best practices that we have picked up from our interactions with universities and institutes from across the globe, and from our interactions with students who are looking at studying overseas. As marketeers we acknowledge that each prospect has different needs, and hence...

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Blog, Higher Education
July 1, 2020

Students look for a lot of information when they want to enroll in a university. Lack of appropriate information or the wrong message, can impact a student’s decision to apply. It is important for universities to communicate the right message, at the right time, to the right audience. The use of ‘Student Personas’ streamlines the communication process for universities and helps them to plan their messaging themes and choose their communication channels. A student persona is a fictional representation of an ideal student. Each persona represents specific backgrounds, interests, motivations and goals. ‘Student Personas’ can help universities and higher education institutes to tailor their marketing campaigns and devise effective student recruitment initiatives. Let’s understand how to develop a Student Persona and why is it...

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Blog, Higher Education
April 14, 2020

[vc_row][vc_column][vc_column_text]Has the Covid-19 crisis disrupted your student recruitment plans? Not sure how international students may respond?  Disparities can be seen across nations when it comes to the quality of education. This explains why students frequently move to other countries to pursue higher education. Students want to broaden their horizons and career opportunities, learn new cultures and gain a global perspective.  Currently, global student mobility has been severely impacted. The Covid-19 outbreak has led to countries closing their borders and deploying stricter checks and balances for travel and immigration. The global education ecosystem has been significantly affected and we couldn’t agree more.  Higher education institutes as well as the students are uncertain about what lies ahead. Institutes are using this time to reflect, strategize and plan...

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